New card capabilities
Engage your cardholders with a safe and easy way to receive payments, with funds available within 30 minutes from transaction approval.1
Why Visa Direct for financial institutions
Improve cardholder experience and service offerings through Fast Funds enablement.
Incremental volume
Receiving a Visa Direct payment can increase debit cardholder engagement4.
Robust security
In addition to Visa's risk monitoring, issuers may set their own controls to enable use cases and decrease risk.
Visa Direct can help increase debit card engagement
Debit card users receiving Visa Direct transactions in a recent study showed a 55 percent increase4 in transaction activity and volume. All groups from low to very high engagement users showed significant increases in their active rate, transaction volume and spend volume, with low-engagement debit users showing the greatest increases.
Launch a branded P2P Solution with Visa Direct
With Visa's global scale and Fast Funds capabilities, Visa Direct is also an ideal platform for P2P programmes. Your processor may be able to help you launch a P2P solution that is:
Ubiquitous
Reaches over a billion debit and reloadable prepaid cards around the world2.
Fast to Market
Leverage your processor's capabilities and payment network connections to help minimise the time and cost to launch your P2P solution.
Convenient
Cardholders prefer the speed and convenience of real-time funds paid through their card over other payment options3
Robust Security
The Visa Direct platform includes a risk management framework that supplements the requirements set out in the Visa Rules. See below for security elements that can be implemented by the parties involved in a Visa Direct funds disbursement transaction.
To see how every part of the Visa Direct payment flow is protected by robust security controls, explore the diagram below.
1. Acquirer controls
Acquirers that participate in Visa Direct must comply with a rigorous set of security controls and Visa Rules.
2. Secure processing
During transaction processing, VisaNet performs security checks against such factors as velocity limits and account validation.
3. Issuer Risk Management
As part of their participation in Visa Direct, recipient issuers can enforce their own risk management protocols in addition to VisaNet standards.
More to explore
Visit our Resources page for additional information about the Visa Direct ecosystem.
*Visa Direct is a service that facilitates funds transfers by Visa’s client financial institutions.
1Actual fund availability varies by financial institution and region. Visa requires fast-funds enabled issuers to make funds available to their recipient cardholders within a maximum of 30 minutes of approving the transaction. Please refer to your Visa representative and the Visa Direct Original Credit Transaction Global Implementation Guide for more information.
2Ability to send cross-border transactions depends on a number of factors, including whether the recipient issuer accepts cross-border transactions. In addition, cross-border transactions inbound into the U.S. are not available unless the recipient issuer has requested an exception. Please refer to your Visa representative for more information on availability
3Source: Aite Group. Funds Disbursement Market Assessment - Consumers. December 2017.
4Source: Visa Data Science and Visa Direct Teams Analyses based on VisaNet Clearing and Settlement Data (Oct 2014 to Feb 2018).