Visa, SAB and Monsha'at Announce the Winner of She’s Next in Fashion Program in Saudi Arabia
Riyadh, Saudi Arabia, 06 March 2025: Visa (NYSE: V), a world leader in digital payments, announced Samar Nasraldin, founder of Samar Nasraldin, as the winner of the She’s Next fashion program in Saudi Arabia. In partnership with Saudi Awwal Bank (SAB) and Monsha'at, She’s Next program in Saudi Arabia is part of Visa’s global advocacy initiative aimed at supporting women-owned small businesses through funding, training, and mentorship. The winner was selected at an award ceremony in Riyadh at SAB Tower on 25 February.
Samar Nasraldin, founder of Samar Nasraldin, won USD20,000 for their excellence in the industry. The runner up, Hind Fahad of SEIZA won a prize of USD15,000 and the People’s Choice Award winner Amal Abdullah of Linen by A received USD10,000.
A jury evaluated applications based on the progression of the applicants’ entrepreneurial journey, their business metrics, digital presence, and ability to solve problems confidently. The jury included renowned fashion designer Razan Alazzouni and representatives from Monsha’at, Ghada Aljarbou – Chief Operating Officer, Rania Alsharyoufi – Chief Human Resources Officer and Samah Alrasheed – Head of Business Partnerships at SAB. Building on the success of previous editions, this year’s program focused on empowering women entrepreneurs in the fashion industry and received over 175 applications from across the Kingdom.
“At Visa, we strive to provide women with opportunities and resources to drive entrepreneurial and economic growth. We have witnessed the exceptional creativity and innovation shaping Saudi Arabia’s fashion industry through this program. Congratulations to the winners and finalists for their contributions to this program and the industry,” said Ali Bailoun, Visa’s Regional General Manager for KSA, Bahrain, and Oman.
He added, “Through She’s Next, Visa is addressing key challenges women entrepreneurs face, including access to funding, mentorship, and resources for digital transformation. These finalists represent the innovative vision that aligns with Saudi Arabia’s goals for leadership opportunities for women under Vision 2030.”
Since its launch in 2023, the She’s Next program has provided women entrepreneurs with coaching and mentorship, awarding over $3 million in grants to help grow their businesses. The program also recognized the talents and entrepreneurial spirits of the finalists, including Norah AlKhowaiter, founder of Rafah, and Arwa AlSuhaim founder of En&Ay.
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers and businesses globally. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at About Visa, visamiddleeast.com/blog and @VisaCEMEA.
About SAB
Saudi Awwal Bank is one of the largest banks in the Kingdom and traces its origins in Saudi Arabia to more than 90 years, during which time it has been an active partner supporting the Kingdom’s economic growth and social development.
SAB is one of the leading corporate and institutional international banks in the Kingdom with a top Wealth & Personal Banking proposition. SAB is also a leader in Saudi Arabia and the region in trade finance, foreign exchange, debt wholesale banking, digital service innovation, and ESG, paving the way for transformation and excellence.
SAB offers integrated financial and banking services, including corporate banking, investment, private banking, and treasury.
SAB paid-up capital is SAR 20.5 billion, after the legal merger with Alawwal Bank on 14th March 2021, when it was legally known as the Saudi British Bank (SABB). Saudi Awwal Bank is a licensed financial institution operating under the supervision of and regulated by the Saudi Central Bank, and a partner of the HSBC Group.